In this day and age when digital video has evolved from a novelty for video sharing websites to a full-fledged strategy for most large companies, video marketing can’t be neglected by marketers and businesses alike. While there are other forms of online marketing that can drive relevant traffic to a website as well as increasing sales, video marketing can bring a whole new level for companies seeking to generate buzz on their product or service, or to simply bring attention to their brand image.
While traditional forms of marketing such as television advertising have been the standard for marketing over the years, today’s digital video market place has opened up new and interesting opportunities for businesses to reach customers in ways that weren’t previously possible. When used properly, video marketing can create a huge buzz for your business and provide the foundation for a viral marketing campaign.
To help you get started on an excellent video marketing, here are a few tips:
1. Learn The Various Avenues For Video Marketing
For video marketing, the entire Internet is your playground. There are so many avenues you can successfully use as your primary visual communication platform. This means that you’ve got more leeway to choose which of those work best for you. Moreover, you can also alternate posting videos across the different platforms. That way, you can avoid any redundancy that could occur with posting videos on the same place repeatedly.
That said, here are some of the common avenues you can alternate to apply video marketing:
Facebook Video Marketing
The benefits of Facebook video marketing have been discussed by many marketers. The number one benefit is that you can reach customers faster than with normal marketing techniques such as email, TV ads, posters, and flyers. It’s a highly-effective tool that you can use to help market your products or services, especially if you’re just starting out.
Instagram Video Marketing
Gone are the days when posting videos on Instagram was limited only to 30 seconds to a minute. As of writing, there’s now such a thing known as Instagram TV where you can embed full-sized videos. With over 1 billion active accounts, this is not an avenue you can afford to miss out on. Imagine having that number of potential watchers following through your posts.
Here are some ideas for Instagram video marketing that can get you started:
- Create before and after comparison videos.
- Give your audience a behind-the-scenes peek of production or the work that you do.
- Create buzz on exclusive offers, especially those that are offered on a limited time only.
YouTube Video Marketing
YouTube video marketing has become one of the most popular ways for businesses to advertise their products and services. But, there are a few things you can do to maximize your online exposure and increase sales. Here are easy YouTube video marketing ideas:
- Write a script before shooting a video.
- Choose videos that you can actually see and understand.
- Focus on one topic at a time.
- Create a fan page for your YouTube channel and link to it from your website.
- Make videos that your followers are going to want to share with their friends and family.
2. Focus On Creating High Quality Video
For your video marketing campaigns to be effective, it’s very important that you create high quality videos. Otherwise, even if you post them across different channels, you’ll still lose visitors if your videos are all of poor quality. This means videos that poorly made, or have really bad quality.
As a minimum standard, you should strive to make your videos clear and easily audible, no matter the kind of device the viewer is watching the video from. For your deaf and hard of hearing viewers, make sure to add captions. For any blind and visually impaired users, consider making a descriptive track to go with your videos.
3. Provide Clear And Engaging Content
Videos are an excellent form of marketing because they keep your target audience more engaged than some other forms of marketing do. There are many who are more inclined towards watching videos rather than reading through long content. However, to spark the interest of your website visitors, it’s very important that you’ll also strive to post clear and engaging content.
Create a survey or research as to what kinds of videos your target viewers are interested in watching about. When you’re able to meet their interest, you also keep them engaged with your videos. This means you’ve captured your attention, and you’re successful in your marketing campaign.
Video marketing can be a powerful form of online marketing that offers a variety of different options to choose from. While there are many ways that it can be used, many people still rely on YouTube for most of their video needs. However, don’t limit yourself only to that. You can still embed videos on your website, and even on your social media sites. You only need to learn where and how to get started with it. The tips above should be more than enough to get you by.