When it comes to product packaging, most businesses don’t realize that it is as important as their product quality. Many businesses only focus on products because, to them, the packaging is just an unnecessary expenditure. But in reality, product packaging matters a lot and can have a huge impact on the business’s target audience. A well-thought packaging can help you improve customer retention and will also turn new heads towards your brand. Packaging becomes even more important when you are selling food products because then it becomes a matter of food integrity and not just branding. If food integrity is not maintained, the product won’t survive for long out there. Below I have mentioned a few reasons that will help you understand the importance of choosing the right packaging for your food products. Let’s take a look:
Protects Against Contamination
If your packaging’s quality is not up to the mark, you would not be able to protect your food from contamination. It does not matter whether those food products are grown/manufactured locally or are imported; they will eventually get contaminated if they are covered with poor packaging. You need to understand that your products have a long journey ahead of them, and they will spend quite some time in warehouses and stores. If the food packaging integrity is not maintained, your product will not survive the journey. So, it is vital you choose a secure packaging and test it several times before sending your product out in the market. You can also check out FlexPak if you want to learn more about the integrity of food packaging.
Another benefit of using secure and high-quality packaging on your products is that it will improve their shelf life. Once you have distributed your product, you cannot accurately predict how long it will stay on the shelf. The better the packaging quality is, the longer the product inside it will stay fresh. Most manufacturers think that keeping their product at low temperatures is enough to prolong their life, but that’s not entirely true. As soon as your product gets exposed to oxygen, it will start decomposing. That is why you should go for an airtight packaging that meets the food packaging integrity standards.
Prevents Physical Damage to the Food
When you are designing a secure packaging for your food product, you should not just worry about air exposure. Even if your packaging is completely sealed, it can still get damaged physically. As someone who works in the food industry, you must already be aware of how the staff handles the products in warehouses and during shipping. If the packaging of your food item is not sturdy, it will get damaged somewhere throughout the product journey. You can opt for strong plastic wrapping, food boxes, and crates as they can protect food products against physical damage. To prevent this sort of damage, you don’t necessarily have to focus on the individual product packaging. If the bulk packaging is strong enough, then that might do the job as well, depending on the product.
If your food packaging is not tamper-resistant, then you need to fix that immediately. If your packaging can be tampered with easily, then it can prove harmful for your customers. Not only do you need to make the packaging tamper-resistant, but you also need to add tampering instructions on it. That way, the customer will be able to identify a tampered product and wouldn’t purchase it. You can consider adding a seal on the package, or you could simply add image instructions to help your customers identify a tampered product.