Plainly put, authority refers to the power to influence. In this sense, your business website should be in a position to attract as many visitors as possible, which translates to more revenue. However, it takes a bit of time and hard work to stamp authority in any given field. But the good thing is that it’s doable.
To help you out, follow these actionable steps to boost your business’ online authority:
1. Be Consistent With Content
As they say, ‘content is king.’ With this, it’s time to take it with the seriousness it deserves. Understand that your website won’t take a leap into greatness with only a few service pages. You need to consistently publish new articles, given the fact that this is what search engines love.
If your website is somewhat new, perhaps with less than 50 articles, consider publishing three to seven articles every week. This gives your site a good foundation content-wise. Further down the road, when you manage to rank highly on search engine results, you can tone it down to say one or two articles per week.
If you have the time, you can manage to write all articles on your own. But, oftentimes, life’s commitments may deny you the time and energy to consistently create excellent content. Don’t fret. You can always outsource your content writing tasks to reliable SEO agencies, like www.caffeinemarketing.co.uk, or other similar ones.
2. Help Your Web Visitors
Whether you do the writing on your own or hire writers, ensure that every article you publish is informative. Remember that you’re writing content for human readers. When they land on your site, do they find reliable answers to the questions they have?
If you genuinely help people solve their problems, they develop a high level of trust with you. Hence, they’ll always come back to your site for more information. If you want to be an authority in your niche, that’s the kind of traffic you need for your business website.
Avoid stuffing your content with keywords with the hope to trick the search engines into ranking you highly. For your information, they’ve grown to be so sophisticated that they can distinguish between poorly written content and informative content. So, take your time to do in-depth research on whatever topic you’re writing on. Also, use simple language so your audience will be comfortable reading your content.
3. Build High-Quality Links
Link-building is one aspect of SEO that has never grown out of fashion with search engines. When high authority sites link back to your website, it’s an indication that you’re a reliable source of information. Thus, search engines give you a higher ranking, which means that web users are more likely to discover your site.
To kickstart the link-building process, request the owners of related authoritative websites to allow you to write guest posts on their sites. Then, within the content, insert links that direct readers to your site. For best results, let the anchor text sound as natural as possible; don’t force links into the content. Search engines are clever enough to detect forced links and flag them.
4. Be Vocal On Social Media
There’s a huge chance that a large part of your audience frequently uses social media. Therefore, it’s only logical to follow them where they are so you can profitably engage with them. This means, on top of your business website, create a few social media pages on some of the channels your target audiences are in.
Share posts from your websites on these pages. Allow your followers to like and comment on your posts. Also, address their concerns whenever need be. By doing so, you’ll come out as a caring entrepreneur who prioritizes customer’s interests above profits. When the public holds such a high opinion of you, you’re on your way to having unequaled online authority for your business.
5. Work On Your Photos And Graphic Designs
If you find yourself using commercial or free stock photos on every other blog post, it’s time to reconsider your approach to online marketing. People know too well that such photos are staged by anonymous models. As such, they don’t do any good in connecting you with your audience.
People need to see the real you or your products. They also need to see your business premises and your coworkers. This way, they know whom they’re doing business with.
For this reason, get a high-resolution camera and start taking real photos. If you don’t trust your photography skills, you can hire a professional photographer. In line with this, get a good graphic designer to put your business visuals in order.
It’s not rocket science to build an undisputable online authority for your business. All you need to do is master the right approach, especially the five helpful tips mentioned above. Put them to use in your business site and see for yourself whether or not your SEO ranking will improve.