Large-scale businesses always get the hype and support, mainly because of their marketing strategies and being able to reach consumers from different markets. Unfortunately, small, indie brands don’t get much appreciation which exposes their business to more risks and pitfalls.
The importance of marketing is highlighted consistently in business success. To be able to build your business better, a plethora of marketing strategies can greatly cause an impact on it. Social media advertising is a strong point to start with, even as a small business. Whether you’re promoting as an NGO, non-profit, or independent organization, social media marketing will be beneficial for your business, through the following ways:
1. Wider and More Extensive Reach
As estimated by DataReportal in their Global Digital Insights, a whopping 3.81 billion people around the globe are social media users, which is 49% of the whole planet’s population. You have higher possibilities of reaching people, especially your target market through social media marketing.
Moreover, small, indie businesses tend to focus on smaller groups such as communities and individuals, rather than the general population. Through social media marketing, you can extend your products and services to these specific people while building good relationships with them. For instance, if your business offers anything sports-related, you can reach out to sports social media platforms to concentrate on sports fans and enthusiasts.
Sometimes, consumers don’t support your business not because they don’t like it per se, but they’re not aware of it. The more individuals you inform about your business, the better chances of gaining loyal customers.
2. Better Communication and Reception
Perhaps what makes social media marketing unique from other marketing strategies is the two-way communication that both sellers and buyers elicit from it. When advertising in social media platforms, prospective customers have the chance to communicate with you in case of any queries. In other advertising platforms such as print media, television, and word of mouth, your potential clients can’t reach out to you, aside from directly contacting you, still on social media.
Furthermore, social media marketing allows personalized attention for every shopper. Customers hate it when they receive automated responses from stores upon inquiry and receive no responses at all. In a buyer’s perspective, being able to receive assistance contributes to a great shopping experience. However, make sure to choose the right online platforms that can accommodate these demands.
Navigate Through Inbound Marketing
Inbound marketing makes a huge impact on small businesses through redirecting people to your website when they find you online. Utilizing inbound marketing through social media can grow your business since it attracts the right traffic — people who are more likely to buy what you’re offering. In this way, you’re less likely to be ignored by uninterested people and actually entice those who belong to your target market.
Additionally, the interaction that takes place through social media allows a more humane and friendly interaction and gives you the opportunity to build long-term relationships with your customers.
When utilizing inbound marketing, make sure to include as much commercial information as you can. Knowing how to use social media to supercharge your inbound marketing is a huge leverage for your small business.
More Affordable and Cost-Effective Form of Advertising
Among several marketing tactics, social media advertising is cheap and cost-effective, mainly because you don’t have to pay for unnecessary features. You’ll end up paying only a few dollars for essential advertising features, allowing you to reach people at a pre-set radius. Because of this, you’ll make the most out of your money since the advertising stays inside your local customer base.
Also, marketing through social media helps in lessening marketing costs sans sacrificing any results. Your money and time investments will all go to creating, designing, and publishing content, and reaching out to your customers as well.
Boost Brand Awareness and Recognition
As mentioned above, almost half of the world’s population have social media access, and it’s the best opportunity to increase your brand awareness and recognition. Although social media can look complex because of its systems, the user interface of these platforms are easy for ordinary users to navigate through. Thus, it’s important to create the best impression to people that haven’t heard a word about your small business.
Social media marketing and social media content works harmoniously with one another. Your brand awareness increases when users see and interact with your posts, which gradually improves your online reputation.
However, it’s noteworthy that your promotion posts won’t succeed overnight. Make sure to market your brand consistently to accumulate as many potential customers as possible, then work your way through. If your customers are satisfied enough, the word of the mouth can also contribute in boosting your brand recognition.
All ventures begin on a small scale and doing the right strategies will definitely help it to become bigger. While you might have more risks and disadvantages as a small business than a large one, you can take advantage of it through building good relationships with your target market in a more heartfelt way. Through social media marketing, you can eventually reap these benefits despite being a small business. After all, having a small business means that there’s a larger room for improvement.