Have you tried using Shopify for your ecommerce business? The platform is one of the best choices for entrepreneurs looking to take their online store to the next level.
As one can expect, it will take a bit of time to get used to Shopify, but when you do, there should not be any thoughts about looking back and coming back to another platform. And as for why Shopify should be your go-to platform for ecommerce, the benefits below will answer the question.
Benefit #1 – Payment Gateway Options
You will find that different people prefer different payment methods. And no, it is not about the fact that fewer people use cash these days.
When shopping online, not everyone is willing to use a credit card. There are other payment gateways. Services like PayPal and Payoneer are becoming more popular. Even cryptocurrency is becoming a recognized form of payment.
Shopify has dozens of integrated payment gateways that allow you to avoid extra transaction fees.
Benefit #2 – App Integration
There is an app for almost every feature you would want in your store. Some of them are free; some of them require payment. But these extensions let users create a store that stands out from the rest.
Due to the popularity of Shopify and the growth of ecommerce, there are new tools that are still in development and those that were released recently. Opinew Shopify Product Reviews App and Importer is an excellent example of the latter.
Benefit #3 – Multiple Plans
Those who are just starting with ecommerce do not have to spend a lot of money. Shopify offers different plans. The more expensive ones come with a set of features that are not something newcomers would need. You can start with the basic plan, and when the business begins to grow, feel free to upgrade it.
Benefit #4 – Abandoned Cart Recovery
A lot of products end up abandoned in a cart. People select their products, add them to the cart, but not everyone completes the process, and purchases it.
Shopify has a function to send emails to customers who have not finished buying the products. This is a good addition to the features that allow for Shopify users to generate more profits.
Benefit #5 – Marketing and SEO Tools
Access to advanced analytics tools allows you to get a better overall understanding of the store – aspects which are great and aspects which are lacking.
Assessing the situation without data would be impossible. Thankfully, Shopify offers great insights and allows you to gather statistics.
As for the search engine optimization, the whole process is easier when you use Shopify’s tools. Ranking for higher results in search engines does more than just attract customers. It also raises brand awareness and establishes you as an authority in the niche. So be sure to emphasize SEO in your overall marketing strategy.
Benefit #6 – Mobile-Friendly Design
About half the internet traffic should be on smartphones and tablets by the end of 2020. Shopify users will not miss out on this because themes are mobile-friendly and responsive.
If you use a smartphone for browsing often, you must have noticed how some websites are a pain to deal with when you are not on a computer. Well, this is not a problem that one has to deal with if the online store is on Shopify.
Benefit #7 – 24/7 Customer Support
The popularity of Shopify means that there are multiple sources of information. A lot of problems that other users have encountered should be available for you to find online.
However, there might still be times when you are struggling with the store and cannot find the answers yourself.
Shopify has a customer support department that is available 24/7 (at least according to the information on their website). You can send them an email, leave a message on the site, or make a phone call.
Benefit #8 – Security and Reliability
Cybersecurity problems are common, and you will hear stories about how companies have leaked their customers’ private information.
Shopify is known for its reliability and security. There are new security updates to patch up any potential risks and ensure the well-being of the customers. The developers have a lot of experience and are on top of their games when it comes to preventing security problems on the platform.
Benefit #9 – Quick and Easy Installation
It would be difficult to find a more straightforward platform than Shopify when it comes to launching the store. The process of installation is simple and takes only a few minutes. There are clear instructions that guide you along the way. So even if you have minimal experience with web coding, you should not encounter issues creating an ecommerce store on Shopify.
