Marketing is no longer about building connections with companies or customers. It has evolved to a level where making personal connections is the only choice. But, how can you make a personal connection with thousands or even millions of people? The answer lies in utilizing the blogger outreach services.
Blogger outreach is a proven technique of bringing more attention to your products that ultimately increases your sales. This technique has three simple steps; you have to:
Find influential bloggers in your industry.
Create unique content that provides value
Ask the bloggers to share your content.
Bloggers are a unique asset when it comes to word-of-mouth marketing. They have direct access to target audiences, and they can influence the buying decisions of their followers. Imagine the results you can achieve by having a blogger send out your message to thousands of people in your target audience.
Getting Maximum Results
Influential bloggers are famous because people think of them as professionals in their fields. So staying active in their community is essential for them. They want to share genuinely exciting content with their audience to prove to their followers that they know their industry and the niche’s ins and outs.
Newbies who start a blogger outreach campaign think that bloggers are on the lookout for making money. On the contrary, bloggers are humans who want to maintain their relationship with the audience. So how do you get maximum shares from bloggers? Keep reading to find proven blogger outreach tips.
Find The Bloggers
This is probably the easiest part of any blogger outreach campaign. You can Google your target term with the additional word “blog” with it. For example, you can search for “internet marketing blog.” However, another way to find influential bloggers is using tools like BuzzSumo.
Here are some things to keep in mind while searching for bloggers:
Many tools allow you to sort blogs that rank the highest against a search term. You can use AllTop or Alexa to find the blogs that are popular with your target audience. But what to do if all the blogs you find are big shots, and you don’t want to focus on them as of now? Well, do this then:
Scan their content to find relatively smaller blogs
Try building relations with these bloggers.
Create something special for these blogs (like a shoutout video)
Remember: don’t shy away from contacting even the top bloggers in your niche. They will respond to you if your content is appealing and informative.
Mindset Of The Bloggers
The influential bloggers that you discovered are popular because they produce what their audience demands. So you have to build a taste for what these bloggers share most of the time. Don’t act like an outsider while getting in touch with them. Contact them like a die-hard fan of theirs would.
Importance Of Proper Research
No blogger will respond to your email if you don’t mention how you found them or why you are contacting them. Getting to know them better and having common interests with them is crucial for a long-lasting relation. You will get more out of this relation, so you have to follow these tips:
Tell them which one of their recent posts you liked the most.
Mention their writing style and praise their use of sources
Show what you have learned from reading their posts.
You can only keep these points in your outreach email if you take your time to do proper research. Don’t get hasty by sending an email that has zero relevance to your target blogger.
Sending A Freebie
All of us, including the influential bloggers, love to get gifts. Part of building rapport with bloggers is sending them a gift. Don’t put your focus on getting an immediate response from them, though. Take your time to think about what your target blogger would love to receive. Here are some ideas:
Send them your cosmetics if you run a cosmetics brand.
Share an infographic with them related to their audience.
Anyways, you get the idea. It’s not about sending something costly or jumping through hoops. You can send them something important regardless of the industry you’re coming from. Humans love to return favors, so giving them something good out of the blue is undoubtedly the beginning of befriending them.
Give Them Some Space
Let’s face it: your target blogger might dislike your most well-crafted content. Remember that they are under no obligation to share your stuff with their followers. Therefore, thinking that they will share your blog’s first post on your blog is a grave mistake. Here’s what you can do:
Link them to at least 2 of your well-crafted posts
Ask them to check out if you create content for different social platforms.
Share only the most relevant content to get their attention.
Importance Of Mutual Understanding
Remember that bloggers are not strictly after your money. They want reliable buddies who can help them make an impact on their audience. Here’s how to make your blogger outreach a win-win scenario:
Offer them free content management.
Give them exclusive content access.
Offer them a visit to your workplace.
Email: The Most Important Thing
You might know by now what to write in the outreach email if you have followed the points mentioned above. To sum it up, write an email that:
Builds a connection
Shows their strong points
Focuses on their audience
Links to your impressive content
You can also follow the email templates to get a better idea of writing an outstanding outreach email.
Blogger outreach: It’s all about building connections and providing value. Remember that you are starting this relationship, and you have to give them a reason for staying with you. Don’t rush through any of the steps to get maximum results. Believe in yourself and shoot for the stars!