Web metrics is undoubtedly the biggest ballgame of the present times. If you have built a website and it is up and running, you certainly must be aware about the website metrics. As a website owner, most of the time is involved in analyzing what is happening on your site. Trying to sift through the data can be quite frustrating; however the advancement of technology enables an easier and faster process.
Thankfully, with the help of technology and its blessing, a number of online tools have made its advent that is facilitating individuals to track the web metrics and enable a deeper understanding of the visitors and their engagement online. Before diving into details, at first let us understand more about web analytics.
Understanding Web Analytics:
Before we explore more about the top tools, we need to understand more about web analytics. It can be referred to an ongoing process and not just an analysis of data. The procedure does not enunciate with the collection and analysis of the data, but what you exactly do with the data.
Once you have the data with you, all you need to do is to translate it into a few actions which help to improve your website and its working. Finally, these actions must be aligned with the important goals that help to further increase sales, increase social media sharing and increase business engagement while incorporating goals for your business and its profit.
Best Tools to Track Website Performance:
1. Google Analytics
This is the most standard in web analytics tools and largely beneficial for businesses of all shapes and sizes. Google Analytics is one of the most powerful analytic tools that help you to have a strong understanding of what the visitors are doing in your platform. This can be extremely beneficial for ecommerce websites that help to track the transaction data while offering a valuable insight of the pages that have the potential to drive maximum sales.
It also does a great job and offers a greater sense of demographics while reflecting upon everything about users, where they are from, their preference, and even the device they are operating from. With a whole world of data, utilizing the tool can get overwhelming. However, a few tutorials available online can help individuals cope up. It is available in both free and paid versions.
This tool is a miracle tool for individuals looking for simple analytics. Although it does everything similar to Google Analytics, however it does so in a much simpler format. If you are completely new to analytics, you can have a look at this tool to help you start off. Furthermore, the tool is also beneficial to be integrated across varied popular site building tools for websites to get up and start running.
3. Click-density Analysis
The tool is beneficial to find out more about visitors and their activity. It helps to check if the visitors are clicking on what you want or are they looking for something else. The finding is extremely resourceful as it helps you to look at the web pages and check the varied segments of the customers and their activities. In other words, segmentation of the traffic will help you to know about the activity of each segment on entering your web page.
4. Crazy Egg
This is not a free tool, although an extremely common one. Investing in Crazy Egg is certainly a valuable affair as it comprehensively records the manner in which each visitor interacts with the website online. With a few tools, you can efficiently answer a few of the major questions such as the following:
- What are visitors clicking on?
- How far are they browsing and scrolling through the website?
- Where are they bounding and why?
- Which are the elements driving maximum conversions?
The primary secret to the tool’s success is the heat mapping tool. This is rather a simplified manner of getting beyond the magnificent data provided to visually perceive the happenings on the website. The tool helps you to witness user engagement and interests and also what is driving visitors off from the website. Moreover, power users also have the flexibility to segment data and see how users from a specified course behave, as compared to others.
5. Usability Hub
Did you ever dream of asking someone about their valuable feedback on your website, and not rely on click rates? Well, this tool is one of the best ways to engage with a neutral group of website visitors. You need to pay a comparatively small fee and acquire human feedback in return. A group of individuals perceives the website and offers real time feedback with answering a few major questions.
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Henry Jake is a contributing writer to Myassignmenthelpau. He is a podcaster, style coach and has been a blogger and a professional blogger writing about Educational skills, personal development and motivation since 2010. He has his own blogging website and well-established blog