tell you the truth, to get better revenues, you need better SEO. For better SEO, you need an SEO expert. So, what does an SEO expert do?
Role of SEO expert
The primary role of an SEO expert is to drive more traffic to your website. It is done by improving the ranking of your website on the search engine. The trend suggests that most buyers tend to click on the links that are found on the first page of the keyword search. So, to have buyers reach your website, you have to be on the first page itself. This is the big reason why most SEO experts are expensive. However, the good thing is they are worth the penny. If the strategies of the SEO expert are effective, it will bring in better Return on Investment.
Let us understand this further.
Following the study by Ignite Visibility, about 45% of all clicks go to the first result that comes after typing in the keyword. Also, the first, second, and third result combined accounts for 60% of the clicks. Further, all the links found on the first page of Search engine account for 89% of the clicks. So, now the big question is, how do you land up on the first page of any search engine. Again, the solution is simple, yet complicated in practice – You need an excellent Search Engine Optimization strategy.
Do you need an expert?
Justin, who offers online assignment help Australia, says that the fundamentals of an excellent SEO strategy are very easy to memorize, but to implement them into a website, you’ll not only need years of experience but also a lot of practice. You can find a bunch of resources to foster your SEO strategies. It includes tools and courses, a lot of which are available for free. Again, all of this applies when you plan on doing it yourself. In my opinion, you should still hire an expert and let him do the drill for you, while you focus on the core business functions and operation.
However, a lot of people believe that an SEO professional isn’t as essential for the business operations, as is the lawyer, a tax consultant, or an accountant. Well, if you look at it from the perspective that you wouldn’t go to jail for incompetent SEO practices, then yes you might be correct in your thought. However, a lot of businesses crumble and shut down solely because of poor SEO practices. Thus, if the SEO needs of your business are beyond what you can manage or teach yourself, then it is best to seek the help of a professional.
Can you do it?
When a business prepares a budget, it takes into consideration a lot of things and a lot of crucial decisions need to be made. One quintessential decision is, ‘Do I need this?’ SEO is one such area where you might encounter this question. Now, if you have sufficient time and practice, you can do the SEO of your business yourself at an operational level, if not at the expert level.
But, bear in mind that the time you let out for these practices will come from somewhere. Understanding and learning these practices will take a lot of time from you. Moreover, this aspect of marketing is perennially evolving. It is so because Google keeps releasing new algorithms and that can alter the previously accepted SEO practices. This means that there’s a lot to be done than you are considering.
Moreover, since SEO practices are becoming more nuanced, now it is almost impossible for businesses to trick or fool the webmaster. Chetan, who offers online assignment help services, says that today’s SEO practices need a lot more than just clever incorporation of keywords. Moreover, when you tend to already deprioritize Search Engine Optimization into your budget, you might not make it a top priority even when it comes to educating yourself or implementing it into your business. Hence, it might lead to not incorporating SEO at all into the business in the long run.
Yes, there are a few businesses who do not have to bother about SEO. But, if you are an eCommerce business or if the majority of your leads or sales happen online, you do need to give a huge priority to the SEO. In this case, you’ll need only an expert to handle the job for you. Thus, whether you need a professional SEO expert or not largely depends on the scale and degree of SEO mandatory for your business.