Before embarking on your social media campaign, it’s crucial that you do a social media audit. This audit will allow you to get all your social media accounts in order and get rid of any imposter accounts so that you can run a successful marketing campaign. When doing the audit, it’s vital that you identify the goals of each of your undertakings and examine the success of your current strategy.
Getting the audit right is crucial for the success of your social media campaign. Here are some guidelines for completing an audit.
Come Up With Your Audit Document
You need an audit document to record your findings. You can choose to come up with your own audit document or borrow a template from various online sources. Your audit document should look like a spreadsheet, and it should have slots to record the following:
- Your social handle
- Your profile link
- The internal team or person managing the account
- The account’s mission statement
- The posts with the highest engagements
- Three important metrics
- Key demographic information
- Column for any relevant account notes
Hunt Down All Your Existing Social Accounts
Once you have your audit document ready, you should go ahead and track down your social media accounts. Start with those that are used regularly and dig out even those that have been forgotten – do not leave any stone unturned. In this social media audit, you should not just look for your primary business accounts but also those that are managed by the various departments.
Curate All Your Accounts to Your Brand’s Image
Now that you have got hold of all your business accounts, it’s time to curate them in line with your current brand image. Make sure that each account is consistent with the current standards of your business. If you have any pinned posts, make sure that they are still relevant to your new brand image.
Pick Your Best Posts
For each account, you should pick the best post in terms of audience engagement. Add the links to these posts on your audit spreadsheet. You can now go ahead and identify patterns in these posts. What made them have the highest engagements? Once you identify these patterns, you can leverage them to make your future post more enticing to your audience.
Examine the Performance of the Accounts
In social media audit, you should take time to examine the performance of each account. You can leverage social media analytics for this. To successfully evaluate the performance of your accounts, you must have provided a mission statement for each. Providing a mission statement to an account gives you a standard against which you can do the evaluation.
Understand Your Audience
Each of your social media accounts likely has a different audience. To run a successful social media campaign, you must know who your audience is for each account. In social media marketing, there is no one-fits-all approach. You have to know the audience for each account so that you can customize your campaign effectively.
Netbase Has Got You Covered
You should do a social media audit every time you want to run a social media campaign. Taking advantage of an excellent social analytic platform like NetBase can not only make your work easier but also faster and more accurate.
NetBase allows you to get real-time analytics, which you can leverage to adapt faster to changes in consumer trends. With this industry-leading social analytic platform, you will also get to utilize the power of ground-breaking technology like machine learning and AI to grow your brand. Some of the world’s leading brands like Cocacola, Ogilvy, McCann, Saatchi & Saatchi also rely on NetBase social analytic tools.
