Though there has been a vast amount of negative press surrounding 5G and the implementation of this software, there are also several changes that it can bring to digital marketing for your business in the future. But where do you start? In this article, we will be providing you with insight into some of the ways that 5G will revolutionise the industry.
Accessing Data At Higher Speeds
One of the major benefits that comes with the implementation of a 5G network is the faster speeds that come along with this form of technology. Though this only in the beginning stages of development at this time, the speeds have the potential to be significantly faster than that of 3G and 4G. This has the potential to change marketing as some of the best SEO services London has to offer will have to adapt to ensure that all data is monitored at a much larger volume.
This increase in speed, whilst limiting for those that have limited knowledge can provide a vast number of benefits for smaller businesses. By honing in on the optimisation for the increase in speed as well as mobile-first indexing, this can aid in bettering the position of your website whilst boosting conversions and traffic in the long term. This is something that should be optimised for in advance to ensure that you are ahead of your competitors when it comes to the overall optimisation of your website when 5G becomes widely available.
Absolute Digital Media Explains The Importance Of Website Speed
As the speeds have increased, there has been a vast amount of pressure on agencies such as Absolute Digital Media to get the website speed right. With 5G only increasing the need for a faster loading time for your site, this should be on the top of your list of priority at this time. As the speed of 5G begins to increase, there will be a huge shift to the audience wanting information as quickly as possible. This will mean a complete change to your SEO strategy as a result.
When optimising your website, it is important to make sure that your website loading speed is slower than 5 seconds. This is because a majority of customers will click off if your website takes longer than five seconds, this can in turn negatively affect your ranking position and can affect the overall customer experience. This is one of the first elements that should be optimising within an SEO campaign to boost your ranking position as well as the customer experience. By optimising this customer experience, you are likely to see an improved ranking position as well as an increase in new and recurring customers.
Faster Ad Loading Times For PPC
Another huge benefit of 5G comes to those that have implemented PPC campaigns for their business. With the faster loading speed, there is an opportunity for even faster loading times on your PPC ads. As a result, this is a great way of capitalising on this newfound traffic and is likely to increase the value of the ad when implemented with a successful SEO strategy as a result. By optimising your SEO Campaign to base around speed and optimised keywords, you can begin to capitalise on the implementation of 5G technology.
Absolute Digital Media On The Importance Of Voice Search
The final element that is set to change with the implementation of 5G is the way that people search. With 20% of searches already taking place over voice search, this is only set to increase as the results from Google home devices and Alexa devices are often much faster than searching for it manually. As a result, agencies or in-house content writers must aim for featured snippets and fully optimised keywords this will aid in reaching audiences and boosting conversion on several pages on your website.
By writing content that is fit for purpose and optimised for the featured snippet, you are ensuring that smartphone devices, as well as Google Assistant as well as mobile devices, will ensure that your website and the result appear above of your competitors. Several businesses can benefit from this and there are several tips and tricks to help you make the most of the content that you are creating and fully optimise it at this stage. Though this can be a time-consuming process, this will give your business the long term results that you need.
With this in mind, there are several ways that you can continue to optimise your website whilst working with the new possibilities that 5G can give to you at this time. How will you be capitalising on the speed that 5G networks will be bringing to the industry in the near future?