Every business in today’s market depends on the internet one way or the other. In order to grow your business, taking the help of the internet realm is imperative. However, people often get bewildered by the technical terms used while developing their company website. While working on link building, you will become familiar with terms such as search engine optimization, guest posting, broken links, infographics, etc.
For someone not from the technical field, these words can be quite complicated. It is important not to make mistakes or make the wrong decisions in this confusion.
Like it or not — in order to grow your business online and for proper digital marketing, you need to get familiar with all these notions.
So, whether you are a new start-up or an old steady business looking to expand, here are ways link building can help grow your business.
Strategies to follow for link building
The crucial or core part of link building is understanding and utilizing SEO or search engine optimization.
Chances are you may have heard of this concept, or you may be familiar with its purpose.
Basically, SEO makes sure that your content or website comes in search engines as a result for users to click.
SEO can help you to increase incoming traffic to your website by drawing users who are potentially interested in doing business with you.
Google is the most revered search engine of this century. According to them, link building is one of the three key criteria by which they shortlist websites. Hence, in order to expand your business on the internet, it is essential to build links and adhere to the steps mentioned below.
Focus on content, not on keywords
Earlier, the algorithm by which the websites and links were shortlisted depended on the keywords. Keyword dependent search algorithms returned the links and sites that contained the specific keyword that has been searched. However, Google updated this to the new Google Hummingbird Algorithm, which is content dependent. The shift from keyword to content has resulted in providing better and relevant results to the users.
With this new algorithm, now you need to make sure the content offered on your link is relevant to the users and not just filled with a specific keyword. It also transformed SEO massively.
Now, you must create content that is end-user specific and should satisfy the algorithm to showcase your link.
Using social media
Social networking is one of the best tools for digital marketing. It is one of the most effective you can broadcast your business on the internet.
The promotion offered by your social media accounts in the form of reposts, blogs, links, and pages cannot be matched by any other platform. Ads on social media are also extremely user-specific, which is why the traffic offered by them consists of potential customers.
Therefore, utilizing social media will help to showcase your business to a broader audience. These people would not have found you through the usual means. So, creating profiles for your business on popular social media websites will help you to bring in larger traffic, which, in turn, will assist in the growth of your business.
Check for broken links
Broken links, as the name suggests, mean links that no longer work or function. You may think if the link does not work and is out of order, how can it be useful to your business?
The answer is quite simple — using someone’s broken link to promote your working link.
In simpler terms, websites need links to increase their traffic, and they will replace any broken link with a functioning link. By making sure your functioning link is the one replacing the broken link, you can increase traffic to your links.
However, it works the opposite for you as well. If your link is broken, it has the risk of being replaced by some competitor’s link. So, always keep a check to make sure all your links are up and running.
Benefits of using infographics
It may sound like a really complex technical term, but infographics simply mean using graphical data, such as charts, graphs, and other such visual aids to your content. These are mainly of the following types:
- Process infographics
- Informational infographics
- Timeline infographics
- Comparison infographics
- Statistical infographics
- List infographics
- Geographic infographics
- Resume infographics
- Hierarchical infographics
Using infographics is a must for industries and businesses as they can bring in daily click and visits to your link.
With the help of these visual aids, you can showcase quite a lot of attractive data for the end-user, which will help in bridging more quality traffic to your website. They also produce a promising rise in backlinks by 37.5% on your websites.
Hence, you cannot go wrong by using infographics, as it will give you higher and better traffic. At the same time, it will make your content more relevant and visually attractive.
Guest posting or blogging
Similar to how social media can help you to showcase your business to a larger crowd, so can guest blogging, when leveraged thoughtfully.
Guest posting or blogging means when someone publishes a blog or article on a third-party website to promote their own business or company.
With its help, you can attract a lot of quality traffic as well as build your backlinks and boost your SERP ranks.
However, while guest posting, you should only focus on the platforms that will give you a quality crowd. For example, if your business is related to education, posting on blogs with a business-oriented crowd will not fetch you much quality traffic.
So, select the blogging websites carefully for guest posting, as this will create a strong backlink for the growth of your business.
These were our insights to help you shine out in the link building regime and grab the search engine rankings your content deserves. We’d love to know your thoughts and ideas in the comments, so go ahead and drop your feedback!