A well-organized and strategic PPC campaign can increase revenue and conversions rapidly. Your product or service will always be at the top of the first page of Google and Bing, provided you structure your whole campaign smartly.
It can be a little wasteful to pay for every click you get from your ads when you have a poorly managed PPC campaign. So, Google Ads can basically cost you more than they bring you revenue.
There are many strategies that can bring you consistent traffic regardless of what niche of the global market you belong to (as long as it is legal). Several online tools can help with this. You can get your Google Ads Analysis for free with Clever Ads to save your time and increase your revenue.
Here are a few tactics you can apply to your PPC campaigns, which are often ignored and overlooked but nonetheless are effective elements to optimize your marketing. These are a diverse range of strategies that are easy enough to implement and can bring about a drastic improvement in your PPC campaigns and overall revenue.
Take Advantage of Geotargeting
One of the easiest ways to strategize your Google Ads campaign is to figure out what is working well and then amplify that with the help of other tools. One of the best features Google Ads offers is the location-based bid-modifiers. These help you find how well your product or service is doing in that area.
Many advertisers capitalize on this by targeting specific areas where the product is selling well and hence, do not want to revisit their settings again. You have to remember that not all businesses and services are popular in certain regions, and so, not all geographical locations will get you the same PPC.
For instance, if you are selling fishing equipment, then there is a good chance that you will receive more traffic from coastal areas or places with abundant lakes. Hence, it is advisable to take advantage of geographical targeting.
Automate Your Bidding
Image Source: burst.shopify.com
The Google Ads dashboard has a feature in the rules section that allows users to create automated rules to optimize their accounts in no time. Using this option, you can allow Google Ads to manage specific tasks and events on your account. These tasks can include making the amount of money spent on an ad larger even though an average CPC is not that high.
Using Directive Consulting can be advantageous. These work with plenty of profiles that function on an iterative performance.
At times, that can be very tedious to manage every detail of the campaign. It is also time-consuming. It is almost like babysitting a campaign performance with the risk of missing out on some detail or overspending on the marketing budget.
Automating your bidding takes care of it for you, based on the rules you have set.
Use Every Ad Extension
Many PPC marketers assume that the value of their PPC only comes through headlines, paths, and descriptions of the main AdWords Ad. Often, they underestimate or even forget the importance of ad extensions.
These extensions can help publicize your brand’s story better while offering genuine information to your customers. While there are plenty of ad extensions to choose from, here are a few popular ones:
Sitelinks Extensions: These are additional links that help your customer directly go to unique landing pages.
Callout Extensions: This helps PPC marketers build trust with their readers through entries like “Fast Professional Services”, etc.
Structured Snippets: These help the users by providing them with more information about the features or services that are being offered by you. Since this is based on specific categories, it will be more beneficial to choose a relevant category when you choose to build your ad extensions.
Review Extensions: This extension is powerful. It can significantly increase engagement with your customers in no time. Using positive reviews from your site can help in achieving higher CTRs.
Use Other Platforms Like Facebook to Drive Traffic
Image Source: Unsplash.com
Many PPC marketers try to use SERPs to target common keywords like “buy xyz service”
There is always a specific set of keywords that can be very significant for campaigns and advertising. There is a direct relation between social proof and increased search traffic.
People who have not heard of you are more likely not even to consider your advertisement if the keywords on these sites do not match their agenda. Here, you are basically paying Google and Facebook to increase your organic ranking. So, with good content and paid syndication, you can watch your keyword ranking rise.
Google Ads services are evolving faster than we think. Every day there are new tricks that can help ad campaigns. How consumers view your advertisement is a major part of this. By using these simple techniques, you can expect a decent increase in traffic and PPC.