Memes are excellent for creating content with high chances of becoming viral because of its high appeal that creates better audience engagement. Naturally, marketers are now using memes with wide acceptability among the audience due to the fun element that makes them laugh. They can also discover the subtle marketing message that it contains. Memes add a feel-good factor to the content that can win the hearts of people easily. To make any form of news trend virally, you must use memes. The memes are vehicles that can talk about various topics from Politics to Governments to Climate Change and from Corporate Life to Anxiety Issues moving on to Trolling and Fake feminism and any other topic that you can imagine.
It is, therefore, not surprising that memes rule your Instagram feed because it is the trend for boosting Instagram engagement. Brands are now realizing the power of Instagram memes and are quickly adapting it for the marketing campaigns aimed at brand building, generate interest about the products, and increase engagement. Even if you can check followers on Instagram, to hold your sway over the audience, you must create captivating content by using memes. At the same time, you must enhance your online presence’s relevancy by interconnecting your social media accounts so that you can cross-post any content across all the connected platforms. Connecting your Twitter account with Instagram will allow you to increase the engagement of the target audience significantly.
The Rising Popularity Of Memes
Text content does not have the same appeal as memes, which is a favorite among the younger generation like the millennial and Gen Z, which consumes media in a completely different way than what their parents and grandparents did. This has compelled marketers to use memes as a vehicle to reach an influential audience comprising of the youngsters that form the biggest chunk of the audience that any brand would love to engage with. Consumers of the age group of 7 to 22 years form the biggest chunk with an astonishing spending power of more than $143 in the United States alone. Instagram is already the platform of choice for teenagers, and meme accounts are the fastest-growing Instagram segment.
Hinge and Bumble were among the first tech companies to seize on the high potential of meme advertising. Soon, other traditional brands like Budweiser and jet Blue Airways started buying sponsored content on meme accounts.
An Alternative Voice
To understand the reason for the popularity of Instagram memes, one must realize that it offers an alternative voice. Despite being far less polished than influencer posts that often have a self-deprecating and sarcastic tone; it holds high appeal to the younger generation’s viewers. Memes help marketers speak in the same language as that of the target audience, thereby created closer and higher engagement. To create content for paid posts brands partner with meme accounts, the engagement rate they see across Instagram and Facebook goes shoots up beyond 30%. It is much more than double the engagement generated by influencer posts that vary between 1% and 15%.
Incredible Results From Meme Advertising
Memes are a splendid way to connect with potential customers in a place they already hang around and engaging with them more entertainingly. Marketers are over the moon by the unbelievable results from meme advertising that encourages them to allocate more funds to that format. Meme accounts are in high demand as marketers collaborate with many of them to reap the spectacular marketing rewards.
Meme accounts are now ahead of the curve compared to influencer marketing. Some popular meme accounts have millions of followers that would even surpass some of the top Instagram influencers. However, there is a distinct difference in the image presentation compared with the content of influencers that usually post photos of themselves. In a marked departure from traditional Instagram content, meme content can comprise commentary about career setbacks, failed diets, and even screenshots of some Twitter jokes.
High Read Rate
Besides creating high engagement, memes have a high read rate, which is another reason for its attraction to marketers. You will find it hard not to look at memes even if you do not take much interest in it. Memes grab all attention when people are browsing their social media accounts. Marketers can capitalize on this aspect and use memes to broaden their customer base by creating high engagement with funny and tantalizing memes that do not smell like promotion.
Memes are real game changers and have created a whole new ball game that empowers marketers to expand the marketing horizons. They can reach out to the most extensive section of the audience that holds good promise for business growth as memes have very high chances of going viral.