Running an ecommerce venture is attractive for a lot of individuals. However, quite a few people who believe that they can become entrepreneurs fail sooner rather than later. And when that happens, some lose hope not to try it again.
So how can you increase your odds of success? The answer is simple – you need a venture brand that stands out from every other business in your niche. And here are some great tips on how to accomplish that.
Tip #1 – Find the Best Supplier
Relying on suppliers is inevitable in a lot of cases. Unless you are manufacturing products or creating services yourself, you will need to get them from suppliers or use the dropshipping model.
A good supplier is one that you can rely on. Be it quality, shipping, or access to customer support, it would be in your interest to find the best supplier you can.
A good example if Printify. Those who are working in the print on demand industry can make use of over 250 different products or more than 90 printing facilities around the world that Printify offers. You can also create a print on demand Shopify e-store, and Printify.com has the information on how to do that.
The bottom line is that the business thrives more when you have a supplier who can manage the work and has your back at all times.
Tip #2 – Create Engaging Content
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A brand will not attract customers out of thin air. You need to look for ways that encourage people to check your content. Of course, working on search engine optimization and pay-per-click marketing for organic traffic is one of the cornerstones, but what about the presence on other channels?
Social media platforms like Facebook and Instagram are great for creative and informative content like infographics. You also get to raise brand awareness by interacting directly with the customers and organizing contests and giveaways.
Finally, there is an opportunity to cooperate with influencers and show how other people are using your products and services. When potential customers see this, they will be more eager to try it as well.
Tip #3 – Emphasize User Experience
If you are looking to create a sustainable brand that will bring you money for years to come, do not neglect the importance of providing the best possible customer experience.
Your website should have an FAQ page so that people do not have to wait for a response from live chat support and find answers on their own. Chatbots are becoming more advanced, and some brands already rely on them. You may want to give chatbots a thought since they respond immediately and are available 24/7.
A review system is another aspect that you should integrate. Genuine reviews will let new website visitors determine which products they ought to purchase when having doubts.
Rewarding your most loyal customers with a VIP program or exclusive discounts could also take the business to another level.
Tip #4 – Offer Multiple Payment Methods
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Quite a few people abandon their shopping cart in the checkout part because they cannot find a payment method they like.
If you can, look to implement as many different payment methods. Credit cards are a given, but providing alternatives like Skrill, Payoneer, PayPal, and even cryptocurrency will reduce the number of abandoned carts.
Tip #5 – Have a Generous Refund and Return Policy
Even though there will be some who are going to abuse refund and return policy, you still need to have one on your online store.
Customers do not have an option to try products like clothes or furniture without receiving them first. For example, if shoes do not fit due to their size, customers should have an option to return them.
Tip #6 – Provide Flexible Shipping Options
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Shipping depends on your business model. If you are dropshipping and work as a middleman, shipping and delivery are out of your reach. Depending on the supplier and the people in charge of shipping is the only option.
On the other hand, those who manufacture products themselves can look for innovative methods, like drone delivery. But then again, you should emphasize the needs of a customer and ensure that the package reaches their hands in the most convenient way possible.
Tip #7 – Continue to Move Forward
A business should not turn stagnant. Sure, there will be times when you are in a slump, but that does not mean you should abandon your dream and stop working on raising brand awareness and creating a sustainable business for the future.
Keep in mind that the industry will continue to evolve, and there will be new trends in the future. It will be a lot of fun to keep up with everything going on and grow as an entrepreneur.
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