No one has yet mastered the art of marketing during a pandemic. There are many businesses out there that have learned to survive in the pandemic. They’ve evolved major changes in their business operations, but they need to learn skills in the marketing function is yet a major need.
2020 has surely not been a year for the marketers. With the marketing team constantly trying to come up with new and different ideas to gain the attention of the audience, the pandemic brought new surprises to their table. However, even in unprecedented times, marketers have managed to come up with a temporary approach to deal with the circumstances brought by the spread of the coronavirus.
While this sudden and forceful shift of working modes has made it difficult for the marketers but this new normal would certainly last for a longer time. This means that its time to let go of the temporary marketing strategy and bring about new and major shifts in business marketing. This situation is similar to how businesses around the world are dealing with the pandemic. At the beginning when businesses were resilient to shifting their workforce to their homes but are now looking for ways to extend the remote working schedules for them. To make this easy even internet and cable TV service have been providing affordable internet and cable TV packages to make the home work life easy for employees. Internet and cable TV services in America, like The Spectrum, have introduced its amazing Spectrum Silver channels and Spectrum internet packages at affordable rates all across the country.
While all of these things are existing side by side with the coronavirus pandemic, the marketing aspect is yet suffering. To help the businesses, we have listed down some of the necessary shifts to be taken in the marketing approach to gain benefits during coronavirus times.
Here are those elements:
Try to Read Mood
First thing first, you need to come up with a different mindset to have a successful marketing strategy during the coronavirus debacle. You need to understand that as new as the virus conditions are for you it is much more impactful for your audience. Especially the people that are trying to work under the shadow of the virus are finding this new normal extremely hard to adjust in. And to expect the same behavior from your audience which they had towards your business in the pre-coronavirus days is no justifiable.
So to have a clever and successful time on social media platforms you need to understand the overall mood and environment right now. The social media site with people, talking about the virus spread and trying to cope up with the ongoing situation.
Therefore make sure you come out the as the light and not the shadows for your audience. Make sure you manage to create some light-hearted content that when appears on the newsfeed of your target audience can help cheer their mood.
Give Attention to Mental Health
With a marketing campaign like In My Feels by Nike’s in 2019, the mental health importance has been blooming in the marketing scene for a long time now. However, with the whole coronavirus debacle, the mental health important has managed to push the trend where it is being talked about in greater prominence.
According to research, almost 40% of the consumers these days aging from 13 to 39 are approaching the fact that any brands have started addressing mental health issues during their marketing campaigns in a pandemic.
This means that as a marketer you need to come up with more empathy and sympathy toward your audience regarding the mental health issues arising during the pandemic.
With the coronavirus pushing people into isolation and loneliness, brands need to promote community systems through their marketing.
You need to promote the fact that people should now be available for each other more than ever.
This way you can not only manage to express your inner humanity through your brand but also grab the much-needed attention in the pandemic.
Find out what major shifts that can change the face of your brand through social media marketing.