A lot of businesses and companies spend a huge amount of time and resources for developing and maintaining their online presence and take great care about what their brand looks like online because that is what matters the most now. But there are still many businesses and corporate companies that rely heavily on offline communications as well. Even though most of the communication happens online, a lot of these communications are also made offline, in-person as well. This is where the business stationery comes into consideration.
Businesses do not just go with any prints of letterheads. The specifications for the design and printing of a business stationery are very particular. Good business stationery represents how professional and careful a business is in how they conduct their business. Business stationery printing and business cards printing doesn’t cost a lot and it creates a certain professional image for your business.
Few tips here on how to achieve that look for your business stationery printing
- Use good, premium paper: Using cheap paper for stationery printing or notepads printing will only ruin the design and overall look, feel and the print quality of the business stationery. For print great business stationery, you also must use great paper. There are a lot of choices available out there for you to choose that meets your business and printing requirements. When you use a good quality base for all your stationery printing, it tells a lot about your business and how particular you are about communicating with the people or the clients you are associated with.
- A simple and minimalist design: A simple and minimalist design is one of the most recent and in-demand design elements for business stationery printing. When you are printing your business stationery, you are not trying to sell or promote your brand but you are just trying to communicate and make a certain impression. It is basically a marketing tool for your business. It helps you to portray your business brand in a certain way and make it more professional and ready to do business.
What really matters is the name of the business and the contact details, all the other details are pretty much useless. So try to include a design that is more minimalist in the way it looks and operates. Minimalist design is actually about the right use of space and has nothing to do with how much design or text you use. You can have a bunch of characters or design elements, but how you arrange them and make use of them in that space is the major aspect here that matters.
- Typography and graphics: Going for a minimalist design doesn’t mean you can’t use typography or graphics. Using simple, refined texts will help provide a certain flair and character to your business stationery and make it more appealing. This is particularly effective for businesses that deal with design, architecture, similar businesses.
The typography or graphics that you use on your z card or letterhead is very important signs for communicating the concept of your business and what you do. With the right typography and graphics, you can create branding and marketing of your business that feels expensive and uncluttered. Typography can also be used for notepads printing and NCR printing.
- Using colour: Colour is another important aspect when designing business stationery because colour is one of those factors that has the capability of communicating a mood. Colour is a powerful communication and marketing tool and if it is used in the right way for your business stationery, it can create wonders for your brand. There is also notepads printing and NCR printing that sometimes uses colour.
But using the right colour is also very important here. Logo is something that is seen first and attracts someone’s attention. If you are using the right colours for the logo, you can communicate the right idea as well. Using colour or not using colour is the choice that you have to make, you need to decide which elements or spaces need colour.
Finding the right designers and printers for printing your business stationery printing or notepads printing is very important. What your business stationery looks and feels like is very important for the marketing and branding of your business. Using the highest quality paper and design techniques are key along with the colour and the use of space.
When you have a well-organized and a good looking design, you need the right kind of base for printing that. If you do not use high-quality paper, then all your great designs and ideas will probably go to waste because simply having a good design is not enough, what kind of material you use to print these designs is equally important, especially in the case of business cards printing. Business cards are not dead, they still work if you know how to make them work.
Ravi Patel is the owner of VC Print in London, UK. His vast experience in business has established him as a highly-focused user experience expert and product strategist willing to take up new challenges that drive value to the company.
As an efficient communicator and a strong motivator, he is committed to persistent improvement and innovation. He has a keen interest in writing informative blogs on various blogging sites.