Are you looking to get the most views out of your brochure? Having a brochure is a solid marketing strategy that 80% of small to medium-size enterprises (SME) have implemented since 2016.
A brochure carries your brand’s message, so it’s essential to design it accordingly. If you don’t hit the marks, your brochure just my end up in the trash from some who may be in your target audience.
If you’re curious about what goes into a good brochure design, keep scrolling because we got you covered in this article.
Prepare
Before you start designing your brochure on your computer, jotting some notes down before you start is vital.
Write down key phrases about what your brand personality is all about. You’ll want your brochure to speak volumes about your brand.
Do you have specific colors to implement? What’s your goal? Who is your target audience? What are you trying to convey to gain customers? These are questions you’ll need to look into.
The best way to come up with brochure design inspirations is by looking at your own brand and incorporating them into your design.
Make the Cover Compelling
No matter what you think, people will always “judge a book by its cover.” That’s why you’ll need to make your cover compelling and attractive.
Use clever headlines, use a big bold easy to read logo, and consider using a call to action to entice your reader to open it up and learn more.
Also, think about where your brochure will be displayed. If your brochure will be in a brochure rack, only the top of your brochure will be visible. This means the top of your brochure will be prime real estate to readers to plan accordingly.
Put the Reader First
When you’re coming up with a design, put yourself in the reader’s shoes. Why would they want to pick up your brochure? What would they want to get out of it? What do you want them to know about your product or service that they can’t find anywhere else?
Incorporating deals and coupons is another to keep your brochure in the hands of your audience.
These are great questions to implement in your design. The goal is to grab the reader, give them useful information give them a reason to react to your brochure. Always keep the reader in mind when designing and don’t create for yourself.
Get Feedback
A great way to know if you have the best brochure design you can think of is by getting feedback. Share your design ideas with colleagues in your industry or current customers, friends, and family to get their input.
Once you share thoughts, take a close look at the input and decide what needs tweaking.
Paper Stock Matters
Choosing the right paper stock can make or break your brochure. The paper stock you want for your brochure is pivotal in the brochure experience.
The weight, quality, and coating play a crucial role in your design and can set the tone for professionalism.
Always invest in a paper stock that is made of the best quality and durability.
Make Your CTA the Focal Point
The whole reason you’re creating a brochure is for the call to action (CTA). This is where your readers will be directed towards your business, product, or services. If your CTA isn’t the focal point and is buried wall of text on the last page, your reader will not see, and your efforts in your brochure will be wasted.
To get your audience to follow through with your CTA, make sure it is bold, big, and clear so your reader won’t miss it.
Get a Good Brochure Design and Gain Leads
If you follow these tips we’ve discussed, you’ll be on the path of creating a good brochure design for your company.
If you’re a business owner or marketer, we’d like to know what industry you’re in. Let us know by leaving a comment below.
