WooCommerce is a platform that provides opportunities to many e-commerce stores to sell their products and receive payments online via PayPal, Pay TM, Visa Card from all over the world. This platform is available on many CMS like Word Press, Shoplift, and Magneto, etc.
WooCommerce has changed the life of many people all over the world. Many people now have WooCommerce webshops that were either customized and professionally developed or set up using existing themes and functionalities. WooCommerce benefits online businesses along with the buyers. The importance of WooCommerce has become especially prominent because of the COVID-19 pandemic.
The WooCommerce platform was introduced in 2011. Since then, it is an open-source platform and has a large community of developers. WooCommerce comes with a number of features that includes e-commerce store management dashboard, rest API, payment method, report, analytics. Another feature of WooCommerce is that it is easy to optimize using search engine optimization so the business can rank on google and attract even more customers.
- Quality and Variety
There is plenty of variety when it comes to quality products like mobiles, shoes and clothes available on the WooCommerce platform. Many products from various stores can be view on internet devices screens which is a time saver and improves user experience. And the most exciting thing is that the product can also be order and viewed from e-commerce stores in other parts of the world.
- Cheap Advertisement
The WooCommerce platform provides cheap marketing as compared to a traditional store. A product campaign can be run on many platforms such as Google Ads, Facebook or email.
- Economic Growth
WooCommerce also plays a vital role in the economic growth of any country. As the e-commerce stores also receive payments from outside of the country. That also boosts the economic reserves of the country and increases the growth of the country.
- Less Resource
The WooCommerce store takes fewer resources as compared to a traditional store and has the potential to reach a number of customers incomparable to an ordinary store. When it comes to reaching customers all over the world with fewer resources, WooCommerce is believed to be the best.
- Core Features of WooCommerce
WooCommerce came into the market to support and provide a platform to the e-commerce stores along with the core features which help the e-commerce stores to manage the stores. These features are given below:
- E-commerce Store Management
WooCommerce can be used to manage an e-commerce store such as add or delete the number of products, product name, product description, product color, taxes and order management. WooCommerce also provides a feature of analytics that can analyze the demand for products.
- Customer Reviews
The WooCommerce provides a feature for collecting customer reviews that plays a vital role in increasing the e-commerce business. More 5 star reviews mean more business. These reviews can attract new customers and also play a role in the decision-making of customers.
- Add Limitless Products
The Add Limitless Products feature is consider to be one of the core features of a WooCommerce store, as unlimited products can be added without any request for more storage.
The dashboard is a core feature of WooCommerce giving complete insight in all business related data for each and every product.
- Payment Methods
The WooCommerce platform also includes many payment methods that can be integrated with the order form.
WooCommerce platform also include an API feature that can be used to integrate a PayPal, Pay TM account with the order form. This feature has also made the e-commerce store a successful platform of the online business.
By using this core feature the sales, tax, and gross can be viewed, playing a vital role in how the e-commerce business is run.
WooCommerce also introduces a feature of refund that is used to refund the products to customers, and it can be managed in the WooCommerce dashboard. This feature has also helps the owners of e-commerce stores to keep the record of all their product refunds.
- Template of Email
It creates a notification about sales, subscriptions, or confirmation that can be used to notify the customers, as it is compulsory to give an order confirmation to customers after they have made a purchase.
- Discount Coupon
WooCommerce also has a feature to set discounts in the shape of coupons so customers can enter a specific code and get a discount by using this feature.
- Similar Products
The similar products is also a core feature as it shows related products which are very useful to keep the customer’s interest at the product page and also plays a role in the decision making of customers.
- Affiliated Products
This feature is also one of the core features as a customer can redirect from one WooCommerce site to another through the link if the particular product is not available.
By viewing the above, it can be concluded that WooCommerce offers a large variety and quality as compared to traditional stores, which is a time saver. It also provides an option of cheap advertisement to advertise the products. It’s playing a vital role in the economic growth of any country. WooCommerce required fewer resources but has an impact on customers worldwide as compared to traditional stores. By using WooCommerce, it has become easy for e-commerce store owners to manage their products, tax, inventory, sales, order, etc. The customer review feature is also very to attract customers, as unlimited products can be add in the WooCommerce, and the whole store, which is managed, through the dashboard which is also a core feature. The API, template of email, discount, and payment method is also a core feature, for the order form of WooCommerce. Similar products and affiliate products also have importance to the interest of the customers. In the end, the WooCommerce can be called a complete package for the e-commerce stores.